PRESS RELEASE
BRUSSELS, BELGIUM, 2 MARCH 2023
THE NEW LABEL JULIETTE LEONE REDEFINES THE CONTOURS OF SENSUALITY
FOR ITS LAUNCH, THE 100% MADE IN BELGIUM LABEL JULIETTE LEONE DARES TO BE DIFFERENT WITH A NEW CATEGORY OF OBJECTS DEDICATED TO EXPLORING OUR SENSES AND RECONNECTING WITH OUR INNER EROTIC SELF. A NEW DESTINATION FOR EXPLORING OUR SENSUALITY THROUGH A COLLECTION OF BOLD, HIGH-END, AND UNIQUE DESIRE OBJECTS.
Juliette Huercano-Hidalgo, a Belgian designer who graduated from La Cambre, explores with finesse the relationship between the body, objects, and space through her first collection for her label Juliette Leone. The silver and leather pieces that make up the collection create a subtle dialogue between jewelry, lingerie, and erotic objects. This high-end collection is entirely made with European raw materials and handmade on demand by Brussels artisans, which avoids excess stock.
Within the Juliette Leone label, the designer wants her collections to be an immersive and tantalizing experience that invites you to imagine and fantasize about the different ways you can use and express yourself with her pieces.
To bring this experience to life, the label offers video stories that showcase its collection through four different universes. Each of them takes you on a journey through a unique and captivating world, highlighting the versatility, strength, and uniqueness of its products.
You can discover the story of the "Banquet" for a feast of sensual delights, "The Palace Playroom" to be enveloped by the caress of the veil and the warmth of leather, "The Bold Room" and its climax, or "The Rendez-vous" where Sémého wears the "Parure No.1".
THE CREATOR IS DETERMINED TO DISRUPT CODES AND GENRES BY OFFERING PRODUCTS THAT PROMISE TO CHANGE THE RULES OF THE GAME. THE JULIETTE LEONE LABEL IS NOT JUST A BRAND, IT'S A STATE OF MIND. THE GOAL IS TO INVITE YOU TO EXPLORE YOUR DESIRES, TO DARE TO BE YOURSELF, AND TO FREE YOURSELF FROM NORMS AND CONVENTIONS.
"This is a bold game that combines the playful character of handcuffs with the elegance of jewelry. It's the caress of a veil and the power of leather. It's embracing the hollows and curves of your bodies. It's a silver embrace on your skin" explains Juliette. This first collection offers us multiple ways to be manipulated and used, whether as jewelry, sensual play, or everyday objects in our interiors. The collection pushes the boundaries of intimacy and invites users to explore new spaces of pleasure and desire.
"This collection was born from a series of emotions that I have felt in recent years; the need for expression, the fear of assuming oneself, the blockage, to finally find the path that I was denying myself. This first collection announces the beginnings of an exciting and daring new adventure. I have freed myself from my fears and I want to show who I really am in terms of creativity" explains Juliette Huercano-Hidalgo (Founder & Artistic Director of the Juliette Leone Label).
« C’est un jeu audacieux associant le caractère ludique des menottes à l'élégance d'un bijou C’est la caresse d’un voile et la puissance du cuir. C’est embrasser les creux et les courbes de vos corps. C’est une étreinte d'argent sur votre peau.» Explique Juliette. Cette première collection léchée nous offre de multiples façon d’être manipulée et utilisée, que cela soit en tant que bijou, jeu sensuel ou véritables objets dans nos intérieurs. La collection repousse les limites de l'intimité et invite les utilisateurs à explorer des nouveaux espaces de plaisir et de désir.
« Cette collection est née d’une série d’émotions que j’ai ressenties ces dernières années ; du besoin d’expression, de la peur de s’assumer, du blocage, pour enfin trouver le chemin que je me refusais à moi-même. Cette première collection annonce les prémices d’une nouvelle aventure passionnante et pleine d’audace. Je me suis libérée de mes peurs et j’ai envie de montrer qui je suis réellement en termes de créativité ». Explique Juliette Huercano-Hidalgo (La fondatrice & la Directrice artistique du Label Juliette Leone).